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  • LIVE KEY CALL: OPTIMIZING THE ARCHITECT-TO-DESIGNER PROCESS

    Zoom

    Designers often face the challenge of translating complex architectural plans into an efficient design drawing plan set, thorough enough for a builder, while also being mindful of overstepping their boundaries. […]

  • LIVE KEY CALL: RAISING RATES WITHOUT LOSING CLIENTS

    Zoom

    Are you charging less than you know your work is worth—because you're afraid of losing clients? You're not alone. Pricing is one of the most emotionally loaded and intimidating aspects […]

  • LIVE KEY CALL: PRICING FOR DIFFICULT CLIENTS

    Zoom

    HOW TO PROTECT PROFIT WHEN CLIENTS ARE HIGH-TOUCH, HIGH-DEMAND, OR INDECISIVE Before you roll full speed into January, let’s pause and talk about something that can take a big toll […]

  • LIVE KEY CALL: DESIGNER OFFICE HOURS WITH GAIL BARAL

    Zoom

    Whether you’re running your own firm or part of a design team, managing timelines, clients, boundaries, marketing — and the constant pressure to “figure it out” — can feel isolating […]

  • WHAT CLIENTS DECIDE ABOUT YOU IN THE FIRST 15 MINUTES

    Zoom

    In the first few minutes of meeting you, clients are already deciding who you are, whether they trust you, whether you’re leading the process, and whether they feel confident placing their project in your hands. Join Genevieve and guest expert Matt Moran, TEDx speaker, facilitator, and coach on communication strategies, for a live Key Call focused on the subtle signals that shape client perception in the first 15 minutes.