With great enthusiasm, we are announcing our newest Circaphiles ambassador, Alex Woogmaster
Based in Las Vegas, Alex Woogmaster is the Founder and Creative Director of Woogmaster Studio, and long-time protégé of Roger Thomas! In true Circaphiles fashion, we are giving Alex a warm welcome this week with a look into his design life. Holding a strong belief that architecture and interiors are active participants in our daily lives, Alex seeks to strengthen this relationship and offer spatial and decorative solutions that provide a fundamental essence of harmony to every bespoke space he creates. Today, he is unlocking how his passion for classic design developed and how he is most successful in bringing this style into his client’s homes.
1. What did you wish you knew when you started your design firm?
I did not have the benefit of Business or Practice classes at University, and I was always on the ‘capital D’ Design side of things where I worked before I opened my own practice. The first year running my studio was a crash course in taxes, accounting, team and project management, client relations (whose importance can never be overstated), and I’m certain I made mistakes in all areas. I was naïve enough to believe that everything would be okay, and it was, but I did wish I’d known more about the business end of things to at least anticipate challenges. During my first year, I felt as though I was always putting out fires. I can’t say strongly enough how valuable it was to me, and how reassuring, to have a strong network of professionals around me who were always available for advice – and generous in sharing it. I had not always seen my network as a lifeline, but it is, and I’m happy to be here now to give back some.