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How Russian Art & a Taos Wood Carver Unite to Hit All the Right Notes

How Russian Art & a Taos Wood Carver Unite to Hit All the Right Notes

Esteemed furniture makers Casa Marrón open their studio doors to detail two of their latest feats, the Nicolás Buffet and the Vicente Cabinet. 

 

Jeannie Brown’s love affair with one-of-a-kind pieces began well over thirty years ago, long before her work found its way to other designers. Surrounded by Spanish architecture in her native California, her distinctive style combines her roots with the styles she discovered during frequent trips to New Mexico. Set against a stately backdrop of vivid blue skies and red-and-purple mesa mountaintops, she became familiar with the work of a Russian artist and carver, Nicolai Fechin, who had made his home in Taos in the 1920s. Unbeknownst to many, countless carving details and styles that are now considered native to New Mexico resulted from the carving done by Fechin. 

 

While designing and manufacturing furniture in Los Angeles, Brown came across Fechin’s work on a trip to Santa Fe. The skilled artisans, whom she has known and worked with for years, began implementing inspired versions of his intricate carving details into her custom furniture pieces and collection, Casa Marrón

When russia meets taos

So, when a client with an extensive Russian art and artifact collection came to Brown to help design their Santa Fe home, her worlds collided. “The clients had lived in Russia for many years and have quite eclectic taste,” Brown explains. “The design challenge was to create a home here in Santa Fe that honored their love of Russian art and artifacts and spoke to the unique style of Santa Fe…and successfully married the two.” Now, that sounds like a tall order to us!

 

Brown sojourned to Taos with her clients to introduce them to the history of Fechin’s work and share the details of the craft that would be used to develop their own pieces. They fell in love! Guided by Fechin carving details, Brown designed one of the most challenging pieces to date…the Nicolás Buffet. 

 

Requiring hundreds of hours of hand carving by skilled artisans, the piece features a variety of sculpted decorative motifs, hand-forged decorative nails, and doors with chipped carvings. The interior of the buffet was specially designed to house the client’s extensive artifact collection that includes pieces from Russia and other parts of Europe. The result? A triumph that marries the mastery of Fechin, the evocative surroundings of their new home, and exquisite functionality… and that her clients can’t get enough of. 

 

“Jeannie knew we had a few “sacred cows” that needed to be incorporated in the new plan, so she carefully designed furniture compatible with our treasures. The new furniture from her Casa Marrón furniture line is simply superb: beautifully crafted with outstanding details yet totally functional. We are utterly thrilled with the results.”

Customization is central

Just as Brown’s team did not shy away from the challenges set forth by the Nicolás Buffet, she dreamt up a second piece for this client. This time they requested a cabinet to house their extensive serving collection and landed on a variation of a piece in the permanent in-house line. Thoughtfully adorned with hand-forged decorative hardware sourced from France, Brown conceived “lightning bolt” shaped panels with wood backing paired with intricate Spanish carving details. The creation served up equal parts art and function.

 

The Vicente Cabinet is a part of the full line of furniture fabricated by Casa Marrón. Their handmade collection centers on the balance of clean, simple, geometric shapes and carved, textural details that stimulate the viewer’s senses by drawing them into marvel at the minute details. Fully customizable, the collection of tables, chairs, beds, and more can all be created in the wood species and finish of your choice. With her long-time experience as a designer, Brown ensures every detail is fulfilled properly.  How about that for satisfaction?

 

WHAT CAN WE EXPECT NEXT FROM CASA MARRón?

Whatever you can dream up! Connect with the studio today to get started on your next project…

 

Unlocked: Danielle Rollins

We recently chatted with circaphiles ambassador & Stylish entertainer

Danielle ROLLINS

Founder of Danielle Rollins Interiors, she is known for her bold, feminine and fresh designs. In addition to interior design, she is an internationally known tastemaker and trendsetter, clothing designer, author, and online influencer. Today she is unlocking her studio and giving us a look at how she created a successful firm and the lessons she has learned along the way.

 

1. What did you wish you knew when you started your design firm?

I started off working the “old-fashioned” way, straight-up markup. Several years into working feeling like I couldn’t work any harder than I already was, couldn’t take on more work in order to make more, I threw in my own capsule clothing collection which really taught me the value of margins.  I had to reevaluate my design business.  With the help of other designers who have been very generous with their business structure, I have been able to create a business giving the same creativity but in a way that was more balanced. Subsequently, understanding the numbers has made me a lot more confident, and comfortable charging what I charge. Margins need to be the equation from the get-go and the numbers never lie. 

2. If there is one piece of advice you would give a design student, what would it
be?

I did not go to design school, but the advice I’d give to anyone in a “creative” field is don’t rely on your creative gifts only. Take business classes. And to any student, take every internship opportunity you can to learn from others in the field. And while I hate to say this, I’d say it to anyone in school, make sure you’re really passionate about what you’re doing and that you’re good at it without having to be “taught” to do it.  

 

 

3. When a client asks for a resource, how do you answer them?

Because I have the “influencer” side of my business, and I’m generous about sharing information, I’m very used to a following who expects sources.  I have managed those expectations by offering virtual design packages. I try to educate a client’s expectations from the beginning of the relationship and the compensation that is earned from decades of building trade relationships. 

4. How have you directly reached out to a potential new client?

I have always been more of a word of mouth referral, but I do have a steady tick of potential clients through Instagram, too.  I make sure I or someone on my staff follows up immediately.  

Unlocked: Liz Caan & Co.

We recently chatted with circaphiles ambassador & COLOR-HAPPY designer

LIZ CAAN

Here at Circaphiles we like to surround ourselves with inspiring friends, and Liz Caan certainly falls into that category. Founder of Liz Caan & Co., based in Newton, Massachusetts, Liz is a Circaphiles ambassador we are especially proud to have help lead our members. Known for layering pattern, color and texture, her designs are full of personality. Today, she is unlocking the door and giving us a peek inside of how she started her firm, what she wishes she knew then and more. Read on…

 

 

1. What did you wish you knew when you started your design firm?

I wish I knew a lot of things but I really wish I knew how much business management, business development, project management, and operational processes and procedures we would need to not only develop but also refine, change and continue to refine and change as we grew. Every year we find ways to do things better and more efficiently which is just as enjoyable as the design aspect. …it’s just a different part of your brain. While I love designing, it only accounts for a small percentage of my time. A lot of my time is spent problem-solving, teaching and mentoring staff and interfacing with clients. . .

2. Was there something unexpected that you learned from your team along the
way?

All my weaknesses as well as how much I enjoy teaching and mentoring and
developing. I learned that I needed to hire people who are good at the things I am
weak at or not really interested in or have no time for. I learned that we needed a team
with very different personalities and skillsets to be successful. We can’t all be type A
and alike. I needed to cultivate a team that had the skills and the temperament I
lacked.

 

 

3. If there is one piece of advice you would give a design student, what would it
be?

Much of design is about understanding who you are designing for (clients) and with, like architects, contractors, artisans, and workrooms. My advice would be to develop the most incredible and acute listening and observation skills. The best design is about collaboration and understanding the client’s values, goals and objectives so you can try and enhance their life through informed design which means you are always listening with your eyes and your ears.

4. When a client asks for a resource, how do you answer them?

We are pretty transparent about our resources. Many of our workrooms will not work directly with a client, only trade, so sometimes we even introduce the client to the artisan. They love getting a behind-the-scenes look and it gives them a personal connection to the piece being made for them.

 

 

5. How have you directly reached out to a potential new client?

I actually have never done this. Hard to believe but luckily our phone rings, and our clients give great referrals and our Social Media is a big source of new business.

Westweek 2021: Silver Linings Launch Party

PACIFIC DESIGN CENTER & CIRCAPHILES PRESENT: WESTWEEK 2021 OPENING NIGHT KICK-OFF CELEBRATION

An evening filled with friends, fun, and of course, lots of design talk. It was such a pleasure partnering with the Pacific Design Center to bring to life this year’s Westweek opening night event. Connecting with old friends, reflecting on the challenging year past, and hearing from industry icons – the night will go down in our history books!

Guests were treated to designer cocktail (a riff on a traditional Paloma) mixology lessons by interior designer Janice Barta with some mint garnish to top it off by Steven Ehrlich. César Giraldo shared his silver lining over swigs and the team at XTEN Architecture toasted from their newly-designed kitchen. All hosted by Snyder Diamond and greeted by Galerie Magazine’s Managing Editor, Jill Sieracki.

Kaitlin Petersen, Editor in Chief of Business of Home, gave an insightful interview with Breegan Jane. Erika Heet sat down with the iconic Roger Thomas from his new home in Venice, Italy. We played trivia games hosted by our friends Ron Woodson & Jaime Rummerfield of Save Iconic Architecture and Sea Zeda of 11 Ravens. Luxe Magazine’s Lisa Bingham Dewart took questions from the audience in an “Ask the Editor” segment.  Kneedler Fauchere President, Gina DeWitt, and UCLA chapter ASID Board President, Lissette Meza, voiced a heartfelt tribute to those we lost this past year, including Rocky LaFleur and Jeff Sampson; accompanied by a breathtaking acapella performance by Ines Belayouni.

Here is what we learned in our breakout rooms:

Spontaneous interactions are very much still alive and provided soup for our souls!

Crestron presented the latest inventive design technology with HomeTime live-streaming. A game-changer for Zoom meetings, events, and learning!

Samuel & Sons launched a collection of luxurious trims with the Roger Thomas Collection.

Hartmann&Forbes unveiled their latest wall coverings and textiles by Houston-based interior designer,  J.Randall Powers.

Snyder Diamond gave us a tour of their ever so sleek Van Nuys showroom location, opening soon!

& a special thanks to all of our event sponsors Crestron, 11 Ravens, Snyder Diamond, Hartmann&Forbes, Samuel & Sons, and Dedon.

 

The theme of the evening? Reflecting on the Silver Linings of the challenging year past. Hear from Circaphiles founder Genevieve Trousdale, designer Margaret Ash and Toma Clark Haines as they share their Silver Linings below! 

The key to a future of silver linings? What we saw from Crestron is a game changer!  We were so impressed by their new HomeTime technology for enhanced virtual communication, we asked them to create this video to share with you…since our clients are asking for this more and more!

Focus on excellence: A deep dive into the details of the Black Artists and Designers Guild Obsidian Virtual Showhouse

From changing scope mid-project to managing clients and pesky backorders, there are few things the design community is better equipped to handle than a last-minute change-up. As the world began to shutter over the last year, our community did what it does best and switched things up to effortlessly meet the world where it was able to, online. Case in point? An abundance of virtual showrooms that facilitated the continued sharing of the work of artists and designers. 

Amongst these, one showroom caught the enraptured attention of our Circaphiles office and begged for a deeper dive into the details behind the designs. Obsidian Showhouse by the Black Artist and Designers Guild was not only thoughtful and unique, but the execution was exceptional.

Curious how it came together? Read on…

ABOUT THE SHOWHOUSE:

Imagined as the quintessential design for the modern Black family, the showhouse is a completely virtual space tasked with supporting the spiritual and functional aspects of the home. While the design was virtual, the space conceptualized had a   (very real) plot of land in Oakland, California as its dreamt-up home. With a concept and location in mind, designers and artists began work, considering work-life balance, family life, rest and nourishment, spirituality, and creating joy in a dynamic, cohesive space. Twenty-three creators came together to collaborate on the space.  

Keep scrolling to see just a few of the spaces that we fell in love with! Our team sat down with the creators to find the root of their inspiration and all those precise, minute details that make a space truly shine. The entire project can be viewed virtually here

Come along…let’s make our own virtual tour! 

DIVAI BY PENNY FRANCIS & CASI ST. JULIAN OF ECLECTIC HOME:

We were first introduced to the New-Orleans based design firm, Eclectic Home, last Spring and have been followers ever since! Principals Penny and Casi had the enviable job of creating a unique entertaining space that celebrates Northern California’s thriving wine industry. Penny says Divai (wine in Swahili) is not only a place to store wine but to experience it with all the senses, creating a luxurious experience for the oenophile.” Moody colors and organic forms take center stage with walls built to display wine and cocoon guests as they enjoy a meal. 

A note from the designer, Penny Francis: “Heaped in the diversity of Southern Creole culture and our own history, our Black experience is reflected in the design choices. African, Haitian, French, Spanish, and Native Americans all have influenced our culture, architecture, and spirit. It is the mix of diversity that draws us to contrast in materials and juxtaposing periods and styles. Inspired by Hausa architecture and the movement of the building ornamentation, our favorite detail is the racking system.  The racks’ fluid, curved shape envelopes you, drawing you into the space for a sensory experience; not to only enjoy the wine but the layers of materials and beauty of the space. “

The artist studios & garden by linda allen of linda allen designs

A space for reflection and creation, Linda Allen paired neutral tones with soft lines for her interpretation of an artists studio and garden. She centered her space around supporting the experience of the Black high-achiever. Linda says “I call my spaces ‘I am Good Enough’.”  The intention being to foster creativity and provide the space for inspiration and expression through natural formations and elements. She noted there is a pressure to “create a legacy” for Black professionals and her goal was to create a space for that work and also for authenticity and healing. 

Unlike corporate spaces, the lighting layers softly glow and contour the curves through the room.  Our eyes studied this room with ease, breaths deepened and minds slowed. Take a moment and do the same

harmony room: laura hodges of laura hodges studio

Fun and inviting, this dining and living space by Circaphiles ambassador. Laura Hodges, features big, bold industrial elements complemented by natural design components. A communal dining area is anchored by an abstract mural by BADG creator, Glenyse Thompson.  While the seating area seems to have been blended into the foundation of the room, building on the “natural” theme; almost as if it’s carved out of the space.

Be sure to view the showhouse in its entirety here.  The Obsidian Showhouse is truly a masterclass in creativity and you’re bound to find a few new favorite designers and artists! 

How to land interior design clients online

2020 handed the design industry both a massive challenge and opportunity. 

On one hand, we lost the ability to network in person and our events and trade shows which are a huge part of marketing and sales as an individual designer. 

 

On the other hand, the world’s attention turned to the home – the sofa with shot springs you may be sitting on and the Kitchen that finally needs an organizational overhaul. Our focus is how we can improve our spaces, live and work in them, and improve our quality of life as a result. Even companies have given employees thousands to incentivize them to improve their home offices!

 

What a time for the home industry!

 

As physical locations like restaurants, shops, and commercial spaces open up, we will likely see another wave of opportunity. 

Designers can really utilize this opportunity to reach a new pool of customers by building or improving their online presence. Going forward, online engagements are going to be KEY for keeping your client pipeline full. 

 

We’ve listed out a checklist of KEY factors to landing interior design clients online so you can line up a successful year:

Update your website:

Websites have often been the thing that falls on the back burner when we’re out working, attending events, etc. throughout the year. And then, in 2020, our website became our most important tool for making an impression! Having your website updated and stocked with the latest on you, your work, and your brand is KEY to generating leads online.

 

Incorporate these KEY pieces:

Mobile-friendly site design: more and more customers are coming from social and search via mobile devices. Mobile accounts for approximately half of web traffic worldwide. 

Your latest projects: high quality photography 

Peer proof: testimonials from your clients 

Page speed: don’t hold up leads on slow-moving pages

Helpful and interesting content: share your expertise and part of your personality so people feel connected 

Personality and branding: use consistent fonts, colors, logos, and image styles across your website and social media 

Be intentional and consistent on Instagram

We all know Instagram houses vibrant communities of interior designers, enthusiasts or suppliers. It can be overwhelming and difficult to feel like there is a “place” amongst the popularity for designers. But it’s not necessarily about being hugely followed but rather this is another avenue for potential customers to find you, interact with you, and view your work. Think of it as another version of your website with a more personal, interactive touch. It is likely where someone, even if they meet you through your website or an event, take a look at what you’re up to IRL. 

 

Nail this checklist for Instagram success:

  • State your business name in your profile and bio.  You don’t want people disassociating you from your work and being confused
  • Compel potential clients with an elevator pitch in your bio.  Share your style, accolades and your location so they know what to expect and want to learn more.
  • Make a separate account for your personal life. Keep your business account clear, organized, and focused on delivering the content that your ideal clients want to see. You can save everything else for your personal page instead of trying to do both. 

Example of a strong Instagram bio:

“Chicagoland residential and commercial Interior Designer. My style: vintage glam with modern elements. AD Pro featured.”

You don’t need to be featured in Architectural Digest! What makes you stand out? 

 

Create strategic, branded content:

You need to deliver content regularly so people have a reason to follow you and potential leads are reminded of you when you do. Get on a schedule of posting 3-5 times a week. Sharing relevant content of your day-to-day life in stories is a great opportunity for engagement too. 

 

You can plan far in advance and get a calendar set for the month with scheduling apps like Sprout Social, Buffer, Later, etc. It doesn’t have to be elaborate with carousels of photos for each post or wordy captions, just consistent.

 

Consider these ideas for your feed:

Images from your projects (if they are not in review to be published)

Your favorite products in room/lifestyle settings

Reviews and words of praise from clients 

Tips and tricks – give them some insight

Just a few, decent personal photos to show potential clients who you are 

Images: David Kleinberg

Leverage your LinkedIn presence:

 

LinkedIn is a very potent tool to promote your business – even creative ones! 

 

LinkedIn is not just the platform for job seekers and professionals. LinkedIn is a social media platform with the potential of gaining exposure for a business. It can be used to build relationships with brands, decision makers at companies for commercial work, and personal leads for residential projects. Linkedin gives you direct access to people who can become clients directly, partners, or even catapult you to new positions and opportunities. About 20% of the world’s billionaires are on LinkedIn!

 

In terms of tone, LinkedIn is more about educating the audience and showing your expertise in your niche and less about direct selling. Make a point to consciously grow your network by connecting with people who are KEY decision makers or potential clients and consistently post at least times a week. 

 

You can share:

  • a new project
  • tips and tricks for commercial and residential spaces
  • valuable news articles, etc. 

 

The goal is to stay top of mind. 

Send Newsletters worthy of opening:

 

It takes, on average, 8 interactions with your brand to make a sale or sign a client.  That’s a lot!  Ultimately, your goal from your website and social media is to get people in your network so you can continually reconnect and stay top of mind for when they are ready for your help. Your newsletter is central to that. It should be approached like an update from a helpful and an interesting friend, not from a pushy salesperson. These should be composed in a way that reconnects leads with you on a personal level, inspires them, and makes them excited for the next. 

 

Think about these ideas for your newsletter: 

  • Include a latest project – wow them with before and after shots
  • Lend a helpful design tip they can try at home 
  • Share latest industry news and tidbits you find exciting 
  • Offer a free consultation for a limited time as an incentive to get in touch 

 

The more of a rapport you can build with your customers and leads online sets a valuable impression for a meaningful working relationship that could follow.  

 

The pandemic has affected our industry deeply but it’s also created some amazing opportunities for us to come out stronger. Get ahead on your web and social presence and begin to reap the benefits as we make our way back! 

What I Wish I Knew – Michael Berman & Lindsey Shook, California Home+Design Editorial and Brand Director

What I Wish I Knew – Michael Berman & Lindsey Shook

The Learning Curve of Licensing Deals: What is the roadmap to a successful licensing deal? Michael Berman will reveal raw and real experiences during the formation of his product licenses for Kravet, Rohl, Walker Zanger, and Brown Jordan.

 

The Learning Curve of Licensing Deals: What is the roadmap to a successful licensing deal? Michael Berman will reveal raw and real experiences during the formation of his product licenses for Kravet, Rohl, Walker Zanger, and Brown Jordan.

 

What I Wish I Knew: Timothy Corrigan & Krissa Rossbund, Traditional Home Senior Style and Design Editor

What I Wish I Knew – Timothy Corrigan & Krissa Rossbund

Oh, to be a new designer. So many questions, so many discoveries to be unveiled. And one A-lister —Timothy Corrigan—whose masterful aesthetics have earned him a spot on design’s top tier, is about to share. In an insightful conversation with Traditional Home Senior Style and Design Editor, Krissa Rossbund, he’ll discuss what information would’ve been helpful to know when he launched his design firm and the foundation of knowledge that he acquired in his former career that led him to build one of the premier businesses in the industry. And then the pair will turn the conversation upside down to discuss what Timothy wishes potential clients understood about the power of design.

 

Oh, to be a new designer. So many questions, so many discoveries to be unveiled. And one A-lister —Timothy Corrigan—whose masterful aesthetics have earned him a spot on design’s top tier, is about to share. In an insightful conversation with Traditional Home Senior Style and Design Editor, Krissa Rossbund, he’ll discuss what information would’ve been helpful to know when he launched his design firm and the foundation of knowledge that he acquired in his former career that led him to build one of the premier businesses in the industry. And then the pair will turn the conversation upside down to discuss what Timothy wishes potential clients understood about the power of design.

 

A letter from Genevieve

 

 

 

I am so excited to welcome you to your new, trusted and FUN corner of the world (wide web), The Philes. We are consistently working behind the scenes at Circaphiles to bring you support and top of mind problem solving to help your business be the best it can be. The Philes is our latest endeavor to do just that!

 

I want this site to be a destination for you – the reader.  Like that favorite road trip you take when you feel frazzled!   A unique place to be inspired, hear straight from your peers and be a place that you can come to every week for something new.

 

So what can you expect from us, here at The Philes? An edited place for high design, conversations with your colleagues on relatable topics, tips from professionals and vendors, and so much more.  Come inside!  I think you’ll want to return to it, read it, and share it. We are all so glad you’re here!  Enjoy, from the bottom of my hospitable Southern heart!