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live key call: vetting clients
January 31 @ 12:00 pm - 1:00 pm PST
Finding and vetting new clients is one of the tasks that many designers have an aversion to; we accept that it’s an integral part of the process that gets us to the fun part….DESIGN, but when a referral or an inquiry comes in, many designers expend time and effort reinventing the wheel because they don’t have a clear and simple process for responding. In this Key Call, resident expert Gail Baral, of Gail Baral Global, will share strategies to help you spot “the good clients” (ya know, the ones with a healthy budget and sunny attitude) and the confidence to elegantly walk away when the voice in your head is telling you to “run”. Because let’s be honest, everyone can be tempted by dollar signs, but not every client is a client you should take. Is that paycheck worth the grief of a difficult client? We’ve learned through experience, it usually is not!
Gail Baral is a business strategy consultant and mindset coach for creative entrepreneurs. She guides and supports a diverse mix of international designers, artists, culinary, wellness, and tech founders on all aspects of their personal and professional journey to start, manage, grow, or pivot their business. Specializing in strategic planning, conscious entrepreneurship, and leadership development, Ms. Baral draws on the wisdom and experience gained during her four-decade career in fashion, music, interiors, and food as a retailer, designer, and entrepreneur.
If there is one thing we have both learned as business owners, attention to this crucial phase in the designer/client relationship lays the groundwork for a mutually beneficial and fulfilling partnership down the road. Join us and bring all your questions and be prepared to share answers and experience!