We recently chatted with circaphiles ambassador & daring designers
Beth Dotolo and Carolina V. Gentry co-founded Pulp Design Studios in 2007 in hopes to bring a sense of adventure to the business of design, and they did just that. They have established a unique viewpoint combining luxury design and a flair for the unexpected through their forward-thinking approach to commerce and design. Along with having studios in Seattle, Dallas, and Los Angeles, the Pulp team works with residential and commercial clients across the country, helping them expand their personal style into more transformative and innovative interior spaces.
1. What did you wish you knew when you started your design firm?
Carolina: “You need serious selling skills! You have to be able to sell your services to potential customers, you need to use your persuasive skills to build trust with your clients, and you need to be able to collaborate on a project.”
Beth: “Knowing when to delegate. In those early days, you think you have to do everything or that you can’t afford to hire someone else. But you quickly realize that in the long run you will make more money if you focus on the clients. Let someone else do the accounting or follow up on the furnishings orders.”