We recently chatted with circaphiles ambassador & Director of the Americas for Salone del Mobile over the past 20+years Lucia Schito
Industry insider and a valuable point of reference for many iconic international brands, Circaphiles ambassador, Lucia Schito sat down with us to dicsuss what’s inspring her, her career and everything in between. Plus she is sharing ways designers can lean on her as a resource! With over 20+ years as an ambassador for some of the top Italian design companies she is seasoned at partnering with the world’s leading architects and designers on their most delicate projects.
1. In all of your experience with Italian furnishing brands, which companies have stood out to you and why?
It’s hard for me to single out one company or another. It would feel like playing favorites. Considering a number of different product categories, I would say, companies like Porro, Kartell, CC-tapis, Valcucine, Salvatori, Moroso, Antonio Lupi, Gessi, Flos who have invested in innovation along with creativity and have embraced new ways of conducting business with an understanding of global dynamics while preserving their identity are definite stand outs.
2. What are the advantages for a US designer to work with an Italian brand?
Italian brands are, for the most part, family run businesses which are very proud of their heritage, their passion and individual style. They don’t like to cut corners to favor profit over design. These values are apparent in the attention to detail of their products and collections. A designer who includes an Italian piece in their project gets to include something that goes beyond the piece in itself. It’s about romance, passion, tradition – a piece of art.