We recently chatted with circaphiles ambassador & Stylish entertainer
Founder of Danielle Rollins Interiors, she is known for her bold, feminine and fresh designs. In addition to interior design, she is an internationally known tastemaker and trendsetter, clothing designer, author, and online influencer. Today she is unlocking her studio and giving us a look at how she created a successful firm and the lessons she has learned along the way.
1. What did you wish you knew when you started your design firm?
I started off working the “old-fashioned” way, straight-up markup. Several years into working feeling like I couldn’t work any harder than I already was, couldn’t take on more work in order to make more, I threw in my own capsule clothing collection which really taught me the value of margins. I had to reevaluate my design business. With the help of other designers who have been very generous with their business structure, I have been able to create a business giving the same creativity but in a way that was more balanced. Subsequently, understanding the numbers has made me a lot more confident, and comfortable charging what I charge. Margins need to be the equation from the get-go and the numbers never lie.