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How this invite-only design network is looking to revitalize the industry

By Marina Felix

For those familiar with the members-only dating app The League, you know that its luster comes from its exclusivity. Get past the gatekeepers, and suddenly members find themselves interacting with a like-minded crowd. (The app’s slogan: “Are you told your standards are too high? … Join The League.”) When it comes to running a high-end interior design firm, day-to-day operations bring designers face to face with a host of challenges—and when looking for advice, that notion of tapping into a network of like-minded peers resonates too.

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Genevieve Trousdale Shares WHY You Should Add Webinars to Your Portfolio

Why should you add webinars to your portfolio? Is the ROI worth the time and investment that you put into it? Darla is a huge fan of webinars—and so is today’s guest, Genevieve Trousdale. She launched a webinar series earlier this year and has seen nothing but positive results from her effort. To hear WHY it’s such a good move for your business, listen to this episode now!

Genevieve is the owner of Circa Genevieve, an interior design company that embraces southern tradition and french style. Each webinar Genevieve has hosted is a teaser for the launch of Circaphiles which is a members-only platform for professional designers to share resources set to launch October 2020.

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Genevieve Trousdale runs the interior design firm Circa Genevieve.

Photo: Amy Barnard Photography

The COVID-19 crisis accelerated one particular aspect of interior designer Genevieve Trousdale’s longstanding plans to introduce a new professional online platform. Under the auspices of her Circaphiles project, which officially launches in September, last month Trousdale sprang into action and began hosting weekly webinars called Save Our Suppliers (“SOS” for short) featuring presentations by select vendors in the industry. The series’ six sessions so far have welcomed creatives around the globe “During this pandemic we need to lean into each other a little more and help support the greater good,” the L.A. resident tells AD PRO of her motivation for hosting the sessions.

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