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Power Up your Networking Game

Networking: the exercise that seems to haunt us! The idea of circulating a room and struggling to strike up conversations and make meaningful connections after a full day’s work? There are many reasons to avoid networking – it forces us out of the comfort zone to portray the best versions of ourselves under the pressure of making a great first impression. 

Take a deep breath and let it go… I am about to release the anxieties of networking and provide a new mindset to this necessary and beneficial activity to make your time spent valuable. Say goodbye to your days of wandering aimlessly, counting down the minutes until you can make an Irish exit. With these tips, you will want to network all day or night long!

MINGLE AS IF YOUR BUSINESS DEPENDS ON IT

Events may seem like they get in the way of your “day job”, but consider them from a business development perspective. You could meet someone, an artisan who could forward your project where you may have been stuck, or a future mentor who could foster your career in ways that you never thought possible.  Broadening your horizons in this way is a vital part of keeping your perspective fresh, relevant and in constant forward motion.

GO SOLO…THEN WITH A FRIEND

Try attending events solo so that you are forced to talk to strangers rather than talking to your best friend who you came with. Grab a drink, there is usually an open bar!, and introduce yourself.  Be interested (and interesting)!

There are also benefits in inviting a friend. Ever heard of a wing woman?!  No doubt, it’s fun to tag team with your design pals, and they can also introduce you to people outside your circle or vendors you don’t know, too. 

interior design by circa genevieve id,

photography by talia claire photography

CALL ON A COLLEAGUE

If you nab a ticket to a fun design event, instead of calling up your close friend, think about reaching out to an acquaintance you’d like to have a better relationship with (an architect or maybe even a potential client!).

KICK BUTT + TAKE NAMES…THEN FOLLOW UP!

Follow up as if your next job depends on it. Meeting someone at an event and getting their business card is great, but that relationship won’t lead to anything if you don’t follow up.  I drop a good – ole fashioned note in the mail no later than a week after the event. If you really connected with them, make a lunch date within a month or visit their studio/showroom or host them at yours.

TELL THOSE YOU MEET YOU ARE ‘OPEN FOR BUSINESS’

Meeting other designers is fun, certainly an industry icon is thrilling, but have you ever thought about all the jobs they turn down? Jobs that are in your ideal wheelhouse.  Wouldn’t you appreciate that noted designer’s referral?The same goes for a peer…perhaps they have too much on their plate or only specialize in modern design, and they are approached by a much larger (or much smaller – think bread and butter!) client with a traditional home. Let people know what you are available for in a genuine way and what you are passionate about.

interior design by marea clark interiors