Circaphiles

KEY COLLECTIVE AT DE GOURNAY
2026-04-22 14:00 - 17:00 (America/Los_Angeles) | de Gournay, Los Angeles, CA, 90069, United States
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KEY COLLECTIVE AT DE GOURNAY
We’re inviting you to take a deep breath from the daily weight of design life and join us for our next Key Collective at de Gournay on April 22 from 2–5 PM PST.
Nestled in the Hollywood Hills, this beautifully appointed pied-à-terre for the Cecil Gurney family showcases exceptional hand-painted wallpapers and hand-embroidered fabrics. Each detail is brought to life by master artists — a testament to the magic that happens when craftsmanship leads the way.
This intimate gathering is for interior designers of all levels to come together, relish in the comfort and grandeur of de Gournay’s exquisite artistry, enjoy light bites and beverages, and discuss business with other designers just like you.
Circaphiles founder and designer of 20 years, Genevieve Trousdale, will guide the conversation as we come to the table to tackle the real challenges of design life – from pricing competitively without undercutting your value, to navigating slow economic seasons, to refining the systems that support a more profitable design process.
Come with a challenge you’re navigating, and together, we’ll workshop solutions in a setting that feels equal parts salon and strategy session. Attendees will receive a worksheet to capture key questions, notes, and action steps. As a special touch, de Gournay will send you home with a curated gift bag.

Seats are limited to 12 designers and will fill quickly.
Members: Using your coupon code, register for your complimentary ticket. If you aren’t local, we encourage you to join virtually via Zoom.
Non-members: We welcome you to come take a seat with design colleagues at this powerful event! Tickets are $75.
*You must be an interior designer to attend this event. If you purchase a ticket and you are not an interior designer, we will contact you and refund your money minus the processing fee.

LIVE KEY CALL: DESIGNER OFFICE HOURS WITH GAIL BARAL
2026-05-20 09:00 - 10:00 | Zoom
Whether you’re running your own firm or part of a design team, managing timelines, clients, boundaries, marketing — and the constant pressure to “figure it out” — can feel isolating and exhausting. It’s easy to start second-guessing your decisions and wishing you had a trusted space to talk things through with fellow designers who have been down that road.
That’s exactly why we’re hosting Zoom Office Hours.
On May 20, join Genevieve and guest expert Gail Baral, Business Strategy and Mindset Coach — and a former interior designer herself. For over 20 years, Gail has coached and mentored creative entrepreneurs and small businesses worldwide, helping them untangle the strategic and mindset roadblocks that keep them stuck.
Together, they’ll create a warm, supportive space where no question is too small or too messy.
This is your opportunity to ask about:
• Pricing and profitability
• Client boundaries
• Team dynamics and delegation
• Growth strategy
• Mindset blocks and decision fatigue
• Or whatever’s been quietly weighing on you
Bring your questions. Leave with clarity, practical guidance, and the reassurance that you’re not navigating this alone.

Our monthly ”Key Calls” are typically reserved for members. If you’d like to join us for future events, Sign up now!

LIVE KEY CALL: A HEFTIER BOTTOM LINE: RETHINKING HOURLY VS FLAT FEES
2026-06-10 09:00 - 10:00 | Zoom
As designers, pricing is one of the hardest things to get right.
We want it to feel clear, professional, and easy for clients to say yes to.
But behind the scenes, many designers are asking:

“Did I undercharge for this?”
“Why did this project take so much more time than I expected?”
“Am I actually profitable?”

And more often than not, the issue isn’t how hard we’re working. It’s how our pricing is structured.
Flat fees can feel simple and straightforward to present. But when the scope expands (which it often does), those underestimated hours start to add up and profitability takes a hit.
What if, instead of choosing between hourly or flat fee, you approached pricing in a more strategic, layered way? What if you built a pricing structure that protects both your time and the client experience?
On June 10 at 9:00 AM PT, join Genevieve and guest expert Claire Jefford, interior designer and business coach, for a live Key Call focused on how to rethink your pricing structure and stop undercharging.
Together, we’ll explore how to:
• Identify where your current pricing is falling short
• Understand why flat fees often lead to missed revenue
• Separate design and implementation to better protect your time
• Introduce a hybrid pricing model that adapts to real project scope
• Communicate pricing clearly and confidently to clients
If you’ve ever finished a project wondering where the profit went, this session will help you build a pricing structure that actually holds up.

Our monthly ”Key Calls” are typically reserved for members. If you’d like to join us for future events, Sign up now!

WHAT CLIENTS DECIDE ABOUT YOU IN THE FIRST 15 MINUTES
2026-08-19 09:00 - 10:00 | Zoom
As designers, we’re trained to focus on the work, like planning spaces, sourcing materials, constructing drawings, and working with contractors.
But long before the design begins, something else is happening.
In the first few minutes of meeting you, clients are already deciding who you are, whether they trust you, whether you’re leading the process, and whether they feel confident placing their project in your hands.
No pressure, right?
As designers, it’s critical to learn how to interact with clients and shape these early first impressions without performing, over-explaining, or people-pleasing.
On August 19 at 9:00 AM PT, join Genevieve and guest expert Matt Moran, TEDx speaker, facilitator, and coach on communication strategies, for a live Key Call focused on the subtle signals that shape client perception in the first 15 minutes.
Together, we’ll explore how to:

• Understand what clients are subconsciously evaluating when they meet you
• Establish authority and trust without over-performing
• Communicate confidence without slipping into people-pleasing
• Set the tone for a collaborative, respectful working relationship
• Lead conversations in a way that earns genuine client buy-in
If you’ve ever left a consultation wishing you had shown up differently, this session will help you understand the small shifts that change how clients experience you from the very beginning.

Our monthly ”Key Calls” are typically reserved for members. If you’d like to join us for future events, Sign up now!
