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DTSTART;TZID=America/Los_Angeles:20260422T140000
DTEND;TZID=America/Los_Angeles:20260422T170000
DTSTAMP:20260614T040555
CREATED:20260302T220725Z
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UID:34522-1776866400-1776877200@circaphiles.com
SUMMARY:KEY COLLECTIVE AT DE GOURNAY
DESCRIPTION:members receive complimentary ”Key collective” events in their annual membership. Please login to receive your complimentary TICKET.\n\n\n\nNOT A MEMBER?  Sign up now!\n\n  \nKEY COLLECTIVE AT DE GOURNAY\nWe’re inviting you to take a deep breath from the daily weight of design life and join us for our next Key Collective at de Gournay on April 22 from 2–5 PM PST.  \nNestled in the Hollywood Hills\, this beautifully appointed pied-à-terre for the Cecil Gurney family showcases exceptional hand-painted wallpapers and hand-embroidered fabrics. Each detail is brought to life by master artists — a testament to the magic that happens when craftsmanship leads the way. \nThis intimate gathering is for interior designers of all levels to come together\, relish in the comfort and grandeur of de Gournay’s exquisite artistry\, enjoy light bites and beverages\, and discuss business with other designers just like you. \nCircaphiles founder and designer of 20 years\, Genevieve Trousdale\, will guide the conversation as we come to the table to tackle the real challenges of design life – from pricing competitively without undercutting your value\, to navigating slow economic seasons\, to refining the systems that support a more profitable design process. \nCome with a challenge you’re navigating\, and together\, we’ll workshop solutions in a setting that feels equal parts salon and strategy session. Attendees will receive a worksheet to capture key questions\, notes\, and action steps. As a special touch\, de Gournay will send you home with a curated gift bag. \n  \nSeats are limited to 12 designers and will fill quickly. \nMembers: Using your coupon code\, register for your complimentary ticket. If you aren’t local\, we encourage you to join virtually via Zoom. \nNon-members: We welcome you to come take a seat with design colleagues at this powerful event! Tickets are $75. \n*You must be an interior designer to attend this event. If you purchase a ticket and you are not an interior designer\, we will contact you and refund your money minus the processing fee.
URL:https://circaphiles.com/event/key-collective-at-de-gournay/
LOCATION:de Gournay\, Los Angeles\, CA\, 90069\, United States
CATEGORIES:Key Collectives
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DTSTART;TZID=America/Los_Angeles:20260520T090000
DTEND;TZID=America/Los_Angeles:20260520T100000
DTSTAMP:20260614T040555
CREATED:20260218T195126Z
LAST-MODIFIED:20260220T110042Z
UID:32569-1779267600-1779271200@circaphiles.com
SUMMARY:LIVE KEY CALL: DESIGNER OFFICE HOURS WITH GAIL BARAL
DESCRIPTION:Whether you’re running your own firm or part of a design team\, managing timelines\, clients\, boundaries\, marketing — and the constant pressure to “figure it out” — can feel isolating and exhausting. It’s easy to start second-guessing your decisions and wishing you had a trusted space to talk things through with fellow designers who have been down that road. \nThat’s exactly why we’re hosting Zoom Office Hours. \nOn May 20\, join Genevieve and guest expert Gail Baral\, Business Strategy and Mindset Coach — and a former interior designer herself. For over 20 years\, Gail has coached and mentored creative entrepreneurs and small businesses worldwide\, helping them untangle the strategic and mindset roadblocks that keep them stuck. \nTogether\, they’ll create a warm\, supportive space where no question is too small or too messy. \nThis is your opportunity to ask about:\n • Pricing and profitability\n • Client boundaries\n • Team dynamics and delegation\n • Growth strategy\n • Mindset blocks and decision fatigue\n • Or whatever’s been quietly weighing on you \nBring your questions. Leave with clarity\, practical guidance\, and the reassurance that you’re not navigating this alone. \n \nOur monthly ”Key Calls” are typically reserved for members.  If you’d like to join us for future events\, Sign up now!
URL:https://circaphiles.com/event/live-key-call-designer-office-hours-with-gail-baral/
LOCATION:Zoom
CATEGORIES:Live Key Calls
ATTACH;FMTTYPE=image/png:https://circaphiles.com/app/uploads/2026/02/May-Zoom-Event-e1771585222303.png
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DTSTART;TZID=America/Los_Angeles:20260610T090000
DTEND;TZID=America/Los_Angeles:20260610T100000
DTSTAMP:20260614T040555
CREATED:20260218T202811Z
LAST-MODIFIED:20260409T103003Z
UID:32576-1781082000-1781085600@circaphiles.com
SUMMARY:LIVE KEY CALL: A HEFTIER BOTTOM LINE: RETHINKING HOURLY VS FLAT FEES
DESCRIPTION:As designers\, pricing is one of the hardest things to get right. \nWe want it to feel clear\, professional\, and easy for clients to say yes to. \nBut behind the scenes\, many designers are asking: \n\n“Did I undercharge for this?”\n“Why did this project take so much more time than I expected?”\n“Am I actually profitable?”\n\nAnd more often than not\, the issue isn’t how hard we’re working. It’s how our pricing is structured. \nFlat fees can feel simple and straightforward to present. But when the scope expands (which it often does)\, those underestimated hours start to add up and profitability takes a hit. \nWhat if\, instead of choosing between hourly or flat fee\, you approached pricing in a more strategic\, layered way? What if you built a pricing structure that protects both your time and the client experience? \nOn June 10 at 9:00 AM PT\, join Genevieve and guest expert Claire Jefford\, interior designer and business coach\, for a live Key Call focused on how to rethink your pricing structure and stop undercharging. \nTogether\, we’ll explore how to:\n• Identify where your current pricing is falling short\n• Understand why flat fees often lead to missed revenue\n• Separate design and implementation to better protect your time\n• Introduce a hybrid pricing model that adapts to real project scope\n• Communicate pricing clearly and confidently to clients \nIf you’ve ever finished a project wondering where the profit went\, this session will help you build a pricing structure that actually holds up. \n \nOur monthly ”Key Calls” are typically reserved for members.  If you’d like to join us for future events\, Sign up now!
URL:https://circaphiles.com/event/live-key-call-the-power-of-90-day-planning/
LOCATION:Zoom
CATEGORIES:Live Key Calls
ATTACH;FMTTYPE=image/png:https://circaphiles.com/app/uploads/2026/02/June-Key-Call-e1775730234567.png
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DTSTART;TZID=America/Los_Angeles:20260819T090000
DTEND;TZID=America/Los_Angeles:20260819T100000
DTSTAMP:20260614T040555
CREATED:20260318T232429Z
LAST-MODIFIED:20260318T233013Z
UID:34611-1787130000-1787133600@circaphiles.com
SUMMARY:WHAT CLIENTS DECIDE ABOUT YOU IN THE FIRST 15 MINUTES
DESCRIPTION:As designers\, we’re trained to focus on the work\, like planning spaces\, sourcing materials\, constructing drawings\, and working with contractors. \nBut long before the design begins\, something else is happening. \nIn the first few minutes of meeting you\, clients are already deciding who you are\, whether they trust you\, whether you’re leading the process\, and whether they feel confident placing their project in your hands. \nNo pressure\, right? \nAs designers\, it’s critical to learn how to interact with clients and shape these early first impressions without performing\, over-explaining\, or people-pleasing. \nOn August 19 at 9:00 AM PT\, join Genevieve and guest expert Matt Moran\, TEDx speaker\, facilitator\, and coach on communication strategies\, for a live Key Call focused on the subtle signals that shape client perception in the first 15 minutes. \nTogether\, we’ll explore how to:\n\n • Understand what clients are subconsciously evaluating when they meet you\n • Establish authority and trust without over-performing\n • Communicate confidence without slipping into people-pleasing\n • Set the tone for a collaborative\, respectful working relationship\n • Lead conversations in a way that earns genuine client buy-in \nIf you’ve ever left a consultation wishing you had shown up differently\, this session will help you understand the small shifts that change how clients experience you from the very beginning. \n \nOur monthly ”Key Calls” are typically reserved for members.  If you’d like to join us for future events\, Sign up now!
URL:https://circaphiles.com/event/what-clients-decide-about-you-in-the-first-15-minutes/
LOCATION:Zoom
CATEGORIES:Live Key Calls
ATTACH;FMTTYPE=image/png:https://circaphiles.com/app/uploads/2026/03/August-Key-Call-Graphic-e1773876477246.png
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