LIVE "KEY CALL": prepping for success in 2024
2023-12-14 12:00 - 13:00 (America/Los_Angeles) | Zoom
From goal setting and strategic planning to enhancing your professional brand and marketing efforts, this workshop covers it all. Gain practical insights and expert guidance on effective strategies for project management, client acquisition, staying up-to-date with industry trends, and fostering a thriving network. Don’t miss this opportunity to align your goals and aspirations for 2024 and pave the way for professional growth and achievement.

Bring all your questions and be prepared to share answers and experience!

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live key call: vetting clients
2024-01-31 12:00 - 13:00
Finding and vetting new clients is one of the tasks that many designers have an aversion to; we accept that it’s an integral part of the process that gets us to the fun part….DESIGN, but when a referral or an inquiry comes in, many designers expend time and effort reinventing the wheel because they don’t have a clear and simple process for responding. In this Key Call, resident expert Gail Baral, of Gail Baral Global, will share strategies to help you spot “the good clients” (ya know, the ones with a healthy budget and sunny attitude) and the confidence to elegantly walk away when the voice in your head is telling you to “run”. Because let’s be honest, everyone can be tempted by dollar signs, but not every client is a client you should take. Is that paycheck worth the grief of a difficult client? We’ve learned through experience, it usually is not!

Gail Baral is a business strategy consultant and mindset coach for creative entrepreneurs. She guides and supports a diverse mix of international designers, artists, culinary, wellness, and tech founders on all aspects of their personal and professional journey to start, manage, grow, or pivot their business. Specializing in strategic planning, conscious entrepreneurship, and leadership development, Ms. Baral draws on the wisdom and experience gained during her four-decade career in fashion, music, interiors, and food as a retailer, designer, and entrepreneur.

If there is one thing we have both learned as business owners, attention to this crucial phase in the designer/client relationship lays the groundwork for a mutually beneficial and fulfilling partnership down the road. Join us and bring all your questions and be prepared to share answers and experience!

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live key call: mastering the art of bespoke dining table design
2024-02-28 12:00 - 13:00
Join us for a little table talk with Keith Fritz. Discover the craftsmanship, creativity, and attention to detail required to design and create bespoke dining tables that reflect your unique style and meet the specific needs of your clients.
Since 1999, Keith Fritz and his cadre of artisans have been privileged to craft custom furniture for the finest homes in America. Every piece of furniture is fully customizable and made to order in their recently expanded workshop in Ferdinand, Indiana. Keith Fritz offers an extensive catalog to begin your bespoke furniture project with their design team to create your client’s masterpiece.
Keith Fritz delivers all their own furniture from coast-to-coast in their company-owned trucks and vans, ensuring that the highest quality furniture comes with the highest quality service and delivery in the industry, all with competitive lead times.
As usual, bring all your questions and feel free to share any experiences as this is an interactive space!

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Live Key Call: Lessons in Paint Color Theory
2024-03-27 12:00 - 13:00
Join us for a colorful conversation, led by Sydney Harbour Paint Company, as we explore the intricacies of color palettes, harmonies, and the psychology of paint colors. Whether you’re a seasoned designer or a color enthusiast, this discussion will deepen your understanding of the art and science of color in interior design.
Sydney Harbour Paint Company offers clients unique finishes for interiors and exteriors. Their paint products are all durable, easy to apply and made by hand by the artisan paint company Porter’s Paints, based in Sydney, Australia. Sydney Harbour paints contain only the finest raw materials. Their paint quality has never been compromised by using cheaper ingredients, and all paints are still made by traditional methods and to original formulations. Our finishes have been created to ensure beautiful texture and depth of color, whether inside or outside the home and regardless of style.
Sydney Harbour Paint Company has long been at the forefront of color trends and take pride in employing a team with a keen eye and with an innate love of color. They are industry innovators in the development of specialty finishes, especially our metallic range.

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Live Key Call: Kicking Off & Onboarding New Projects
2024-04-24 12:00 - 13:00
Kicking off and onboarding new projects is a critical phase in your interior design process. This phase involves establishing project goals, assembling the project team, defining roles and responsibilities, setting up communication channels, aligning expectations and risk management, outlining the project plan…all in an exciting and stylish manner.

You will take away from this call how best to ensure project success, foster collaboration, and align stakeholders and team members. Bring all your questions and be prepared to share answers and experience!

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live key call: Mastering Cabinetry Shop Drawings
2024-05-22 12:00 - 13:00
Dive into the art and science of cabinetry shop drawings with our expert Josh Andrews of Finish Point Custom Cabinetry, based in Knoxville, Tennessee. Learn the meticulous techniques, attention to detail, and industry best practices required to master this essential skill. This Key Call will equip you with the knowledge and expertise to create and review precise and professional cabinetry shop drawings.
Since 2007, Finish Point has been building a carpentry company around customer service. Their team stands behind everything they build, take pride in doing it correctly, and they do it all with the long view in mind. So much so that they offer a lifetime guarantee on all their work. Finish Point wants you to feel like you’ve accomplished something amazing and did it without the heartache and pain that’s so prevalent in the world of construction. The Finish Point team wants you to feel good from the first time you meet them to well after they have finished the work.

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Live Key Call: Unleashing the Force of SEO
2024-06-26 12:00 - 13:00
Where thousands of interior design websites compete for attention, mastering the art of Search Engine Optimization (SEO) is essential for businesses aiming to thrive online. SEO isn’t merely about appearing on the first page of search engine results; it’s about strategically positioning your brand to attract and engage the right audience. Our expert speaker, Franziska Neumann of byFZK, a full service digital agency based in Santa Fe, New Mexico, will share strategies and best practices to implement on your website and improve the likelihood of a potential client finding you.
Franziska and her team at byFZK focus on your brand so you can focus on your clients. Showcasing what is unique and authentically valuable about what you do, we apply our 40+ years of strategy, branding, marketing, and design experience to provide results that are effective and rewarding. From the start, we learn everything we can about you, your brand, and your goals to craft strategies and solutions that are distinctly yours.
Join us to discover the key to new business. Bring all your questions and be prepared to share answers and experience!

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live key call: mining for mid-year goals
2024-07-24 12:00 - 13:00
Where are you tracking with your intentions, vision and goals for 2024? We are six months into 2024 and it’s time to take stock of what you have accomplished, identify distractions and evaluate what’s left to do to complete the year on a high note. Back by popular demand is our extensively-trained business coach, Kara Duffy, who will power up your momentum and navigate new opportunities and roadblocks like a pro. Summer is a time for fun and this Key Call will give you the freedom to fully indulge.

Join us, bring all your questions and be prepared to share answers and experience!

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live key call: designing for a greener tomorrow
2024-08-28 12:00 - 13:00
Are you seeking to elevate your firm’s commitment to sustainable design? Lean into the guidance of Beth Brownlie, Partner at ZC Sustainability, and in partnership with US Green Building Council California, for sustainable certifications and resources that will empower you to make a lasting impact through your design projects.
Beth has over 20 years of experience as an interior designer and purchasing agent, and 10+ years of sustainability experience as an interior designer for healthcare and higher education and as a LEED and WELL consultant. Beth’s passion for creating healthful interiors is supported by her specific expertise in sustainable interior furnishings, elegant water-saving plumbing fixtures, green operations and practices which improve the interior air environment. All who enter the interiors and educational institutions Beth has designed learn how we can thrive in green buildings while restoring our planet.
Join us to discover the keys to creating environmentally responsible, socially equitable, and economically viable spaces in the heart of Los Angeles and beyond. Bring all your questions and be prepared to share answers and experience!

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Live Key Call: Getting Your Design Work Published
2024-10-23 12:00 - 13:00
It’s nearly impossible to keep up with the breakneck speed of the design media. Knowing the landscape is one hurdle to pass but learning how to stand out amidst the sea of interior designers is another mountain to climb. Led by Alexandria Abramian, founder of The PR Collaborative, you’ll learn the key strategies to showcase your projects in the press. From understanding what makes a project publishable to photoshoot styling tips to knowing what editors are looking for now, this workshop will provide you with the tools and insights to take your design work to the next level. Whether you’re just starting or looking to expand your portfolio, this is your chance to learn how to effectively share your creative vision with a broader audience.

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Live Key Call: Virtual Key Collective
2024-11-13 12:00 - 13:00
Each designer is expected to come to our intimate group with a question or challenge they are facing whether it be with projects, clients, vendors or in business. Together we will lend our experience, wisdom and offer solutions and preventative medicine – like a fun therapy session!
Not only will your questions be answered, but hearing advice on others’ questions and realizing you also need to know that is the real magic! With the goal of everyone walking away lighter on their feet, more confident in a path forward and armed with valuable tips and tricks, we are eager to help you thrive!

Our monthly ”Key Calls” are for members only. Not a member? Sign up now!

live key call: Preparing Your Design Business for Unprecedented Success in 2025
2024-12-11 12:00 - 13:00
A time for reflection, a time for planning, the end of the year brings the space and the opportunity to craft impactful goals for the one to come! Join us as we tap into Kara Duffy’s practical wisdom and expert advice on efficient project management, client acquisition, staying on the cutting edge of industry trends, and cultivating a vibrant network. Together, let’s make 2025 the best year yet! Bring all your questions and challenges to the table in this intimate group setting.

Our monthly ”Key Calls” are for members only. Not a member? Sign up now!

LIVE KEY CALL: BRILLIANCE IN BUYING AT AUCTION
2025-02-12 09:00 - 10:00
Designers love sourcing antique and vintage furnishings, though largely purchase the pieces from dealers and shops. While there are advantages of curation and convenience to buying that way, pricing is always higher. Why not go straight to the source and still feel the thrill of the hunt? In this Key Call, seasoned expert, Dennis Harrington – Sotheby’s Senior Vice President of the European Furniture Department, will equip you with the knowledge to find stunning pieces at incredible value. You will learn:

Understanding how auctions work
How to read auction sites/catalogs like a pro
How to place bids
Strategies for bidding without overspending
Why and how to get your client on board with buying from auction

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LIVE KEY CALL: IMPACTFUL STORYTELLING FOR PRESENTATIONS
2025-04-23 09:00 - 10:00
“How do I stand out in a sea of interior designers?” or “I am stuck on how to present to a client in a compelling and genuine way.” We hear these frustrations from designers often. Rebecca De Ornelas of Bold Words is here to help you breakthrough. She focuses on sharpening your unique position, setting up a framework to communicate your value so that you don’t miss out on key opportunities to garner projects and larger scopes. Get empowered with your message and get excited to share it with clients, builders, architects and industry partners. Join us for this intimate, interactive session and come with all your burning questions.
Rebecca De Ornelas is a messaging strategist and storytelling expert who helps founders, creatives, and industry disruptors turn their big ideas into powerful, strategic stories that fuel businesses, shape brands, and create opportunities. With a background in storytelling and content strategy, Rebecca specializes in turning vision into impact—whether in pitches, presentations, or brand messaging. As the founder of Bold Words, she helps clients cut through the noise, sharpen their message, and position themselves as the go-to in their industry.

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LIVE KEY CALL: ESTIMATING RESIDENTIAL CONSTRUCTION COSTS
2025-05-14 09:00 - 10:00
When interior designers are the first team member hired by a client, they are often asked what will “this and that” cost without a builder partner on board to defer to just yet. And it’s not a good feeling to respond with, “I don’t know” in the moment. Led by Houck Construction, “Estimating Residential Construction Costs” is a practical workshop aimed to elevate designer’s knowledge of cost estimation skills while communicating with clients and designing the vision without inadvertently breaking the budget, as well as managing change orders along the way. Bring all your questions for this engaging and interactive conversation!

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LIVE KEY CALL: NAVIGATING CRISIS CLIENT COMMUNICATIONS
2025-07-23 09:00 - 10:00
In moments of crisis, communicating effectively with clients can be the difference between preserving trust or escalating tension. Led by Matt Moran of Matt Moran Presentations, “Navigating Crisis Client Communications” is designed to equip designers with the tools, strategies, and confidence to handle challenging client interactions with clarity, empathy, and professionalism. You will gain actionable insights on navigating crises with tact and maintaining strong client relationships—even in the toughest situations. Bring all your questions for this engaging and interactive conversation!
Matt Moran – TEDx Speaker, Coach, and Communications Expert
With over 20 years of experience as a presentations coach, Matt Moran specializes in helping professionals communicate with confidence, clarity, and impact. For eight years, he served as the Director of Communications for Wade Weissmann Architecture, a high-end residential firm in Santa Barbara. In that role, he worked closely with designers and architects, guiding them through difficult client conversations and refining their ability to present design ideas with persuasion and ease.
Now, as a sought-after speaker and executive coach to companies like BP, Morgan Stanley, Goldman Sachs, American Crew and others, Matt empowers professionals across industries—including design—to navigate complex interactions, foster client trust, and deliver compelling presentations that resonate.

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LIVE KEY CALL: OPTIMIZING THE ARCHITECT-TO-DESIGNER PROCESS
2025-08-13 09:00 - 10:00
Designers often face the challenge of translating complex architectural plans into an efficient design drawing plan set, thorough enough for a builder, while also being mindful of overstepping their boundaries. Taryn Bone of Bone Collective Studio will address this pain point head on by providing practical solutions to streamline collaboration, eliminating a guessing game, and improve communication and project output between an architect and designer, strengthening the team’s value. Bring all of your challenges and questions to this intimate, engaging conversation!

Prior to launching Bone Collective Studio, Taryn honed her skills at several award-winning architecture and interior design firms including Johnston Marklee, Belzberg Architects, and Wilson Associates. Taryn earned her Master of Architecture from The Southern California Institute of Architecture, graduating with distinction and receiving the SCI-Arc Service Award. Her Bachelor of Science degree was earned from The University of Missouri where she majored in Architectural Studies and Interior Design.
Licensed in Massachusetts and Maine, Bone Collective Studio has executed projects in Los Angeles, Vermont, Maine, Alabama, St. Louis, & the Greater Boston Area. Taryn believes in the importance of expanding our design vocabulary by engaging with art, new places, and interesting stories.

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LIVE KEY CALL: RAISING RATES WITHOUT LOSING CLIENTS
2025-10-29 09:00 - 10:00
Are you charging less than you know your work is worth—because you’re afraid of losing clients? You’re not alone. Pricing is one of the most emotionally loaded and intimidating aspects of running a design business. Led by returning executive coach (with a niche on interior design) and entrepreneur, Kara Duffy, this Key Call will empower you to shift your mindset, raise your rates with confidence, and build a thriving, sustainable practice—without sacrificing your client base. Whether you’re just beginning to re-evaluate your pricing or ready to make bold moves, this session will give you the tools, language, and confidence to grow your revenue without sacrificing your client relationships.
You will learn:
– Ten reasons to raise your rates
– How to create a roadmap for increasing your rates over time
– Methods to confidently answer tough client questions about your fees
– How to inform existing clients of your new rates
– Current market knowledge of interior design fees
Bring all of your questions to ask and experience to share to this intimate session!

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LIVE KEY CALL: DESIGNER ROUNDTABLE (PEER-LED ZOOM EVENT)
2025-12-17 09:00 - 10:00
It’s that time of year again: the endless holiday to-do list, looming client deadlines, and the quiet pressure of a new year nudging you to set fresh goals.
Before you tumble headfirst into a new year, we want to offer you a moment to slow down—just long enough to breathe, reconnect, and feel excited about the possibilities waiting for you in 2026.
And what better way to do that than with people who actually understand your world?
On December 17 at 9 AM, you’re invited to gather with fellow designers for a warm, honest, peer-led roundtable.
This Zoom event is a space for real conversation—where you can swap stories, share what’s on your heart, and spark fresh ideas for the year ahead. If you’ve been craving clarity or simply a connection with a supportive circle of designers who “get it,” you’ll feel right at home here.
To make the most of our time, come ready to reflect on:

Your biggest interior design pet peeve OR a client request you will never forget
What’s one habit, belief, or process you’re ready to release in the new year?
What’s something you want to begin—something that could shift the way you work in 2026?

We’ll close by sharing our favorite resources—those small-but-mighty things that make the design life smoother, saner, or just more fun.

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LIVE KEY CALL: PRICING FOR DIFFICULT CLIENTS
2026-01-15 09:00 - 10:00
HOW TO PROTECT PROFIT WHEN CLIENTS ARE HIGH-TOUCH, HIGH-DEMAND, OR INDECISIVE
Before you roll full speed into January, let’s pause and talk about something that can take a big toll on designers: pricing—especially when clients are high-touch, high-demand, or endlessly indecisive.
Those clients often cost more than we anticipate. So how do we protect our profit without sacrificing professionalism or client relationships? If you’ve ever felt frustrated, uncomfortable, or unsure how to price projects that require extra hand-holding, this conversation is for you.
On January 15 from 9:00–10:00 AM PDT, join us for a live Key Call on smarter pricing strategies for difficult clients, led by business coach Kara Duffy.
Kara helps interior designers price their services with confidence, clarity, and boundaries that actually hold. With decades of experience advising businesses of all sizes, she understands what it takes to run an efficient, profitable design practice.
Together, we’ll explore:

How to spot high-touch, high-demand, or indecisive client patterns early
Smart pricing structures that account for added time, revisions, and emotional labor
How to set and communicate boundaries with clarity and confidence
Language to use when pricing conversations feel awkward or emotionally charged
The one thing to avoid doing when working with discriminating clients
Case study/learning lesson from designers on the call

Bring your questions, your real-life experiences, and join us for an intimate, candid conversation.

Our monthly ”Key Calls” are typically reserved for members. If you’d like to join us for future events, Sign up now!

LIVE KEY CALL: FINANCIAL MOVES EVERY DESIGNER SHOULD MAKE BEFORE TAX DAY
2026-03-11 09:00 - 10:00
Tax day is right around the corner.
For many designers, bookkeeping, cash flow, and tax prep feel overwhelming — not because you’re doing anything wrong, but because no one ever taught creatives how to manage the numbers side of business with confidence. Where does that leave you? Missed opportunities, unnecessary stress, and last-minute scrambles as April 15 approaches.
On March 11 from 9:00–10:00 AM PT, join us for a live Key Call focused on the most important financial moves designers should make before tax deadlines hit.
We will be guided by Morgan Boudreaux, Vice President at Business by the Book, a women-led business that specializes in helping creatives understand their numbers, clean up their finances, and make decisions rooted in clarity — not fear or confusion.
Together, we’ll explore:

The key financial checklist to make before April 15
Common tax-season mistakes designers make — and how to avoid them
How to understand what your numbers are actually telling you
What to organize now to reduce stress, surprises, and missed deductions
How proactive financial habits support long-term growth, not just tax season

Bring your questions, your current challenges, and join us for an honest, approachable conversation designed to leave you feeling more informed and more in control.

Our monthly ”Key Calls” are typically reserved for members. If you’d like to join us for future events, Sign up now!

LIVE KEY CALL: DESIGNER OFFICE HOURS WITH GAIL BARAL
2026-05-20 09:00 - 10:00
Whether you’re running your own firm or part of a design team, managing timelines, clients, boundaries, marketing — and the constant pressure to “figure it out” — can feel isolating and exhausting. It’s easy to start second-guessing your decisions and wishing you had a trusted space to talk things through with fellow designers who have been down that road.
That’s exactly why we’re hosting Zoom Office Hours.
On May 20, join Genevieve and guest expert Gail Baral, Business Strategy and Mindset Coach — and a former interior designer herself. For over 20 years, Gail has coached and mentored creative entrepreneurs and small businesses worldwide, helping them untangle the strategic and mindset roadblocks that keep them stuck.
Together, they’ll create a warm, supportive space where no question is too small or too messy.
This is your opportunity to ask about:
• Pricing and profitability
• Client boundaries
• Team dynamics and delegation
• Growth strategy
• Mindset blocks and decision fatigue
• Or whatever’s been quietly weighing on you
Bring your questions. Leave with clarity, practical guidance, and the reassurance that you’re not navigating this alone.

Our monthly ”Key Calls” are typically reserved for members. If you’d like to join us for future events, Sign up now!

LIVE KEY CALL: A HEFTIER BOTTOM LINE: RETHINKING HOURLY VS FLAT FEES
2026-06-10 09:00 - 10:00
As designers, pricing is one of the hardest things to get right.
We want it to feel clear, professional, and easy for clients to say yes to.
But behind the scenes, many designers are asking:

“Did I undercharge for this?”
“Why did this project take so much more time than I expected?”
“Am I actually profitable?”

And more often than not, the issue isn’t how hard we’re working. It’s how our pricing is structured.
Flat fees can feel simple and straightforward to present. But when the scope expands (which it often does), those underestimated hours start to add up and profitability takes a hit.
What if, instead of choosing between hourly or flat fee, you approached pricing in a more strategic, layered way? What if you built a pricing structure that protects both your time and the client experience?
On June 10 at 9:00 AM PT, join Genevieve and guest expert Claire Jefford, interior designer and business coach, for a live Key Call focused on how to rethink your pricing structure and stop undercharging.
Together, we’ll explore how to:
• Identify where your current pricing is falling short
• Understand why flat fees often lead to missed revenue
• Separate design and implementation to better protect your time
• Introduce a hybrid pricing model that adapts to real project scope
• Communicate pricing clearly and confidently to clients
If you’ve ever finished a project wondering where the profit went, this session will help you build a pricing structure that actually holds up.

Our monthly ”Key Calls” are typically reserved for members. If you’d like to join us for future events, Sign up now!

WHAT CLIENTS DECIDE ABOUT YOU IN THE FIRST 15 MINUTES
2026-08-19 09:00 - 10:00
As designers, we’re trained to focus on the work, like planning spaces, sourcing materials, constructing drawings, and working with contractors.
But long before the design begins, something else is happening.
In the first few minutes of meeting you, clients are already deciding who you are, whether they trust you, whether you’re leading the process, and whether they feel confident placing their project in your hands.
No pressure, right?
As designers, it’s critical to learn how to interact with clients and shape these early first impressions without performing, over-explaining, or people-pleasing.
On August 19 at 9:00 AM PT, join Genevieve and guest expert Matt Moran, TEDx speaker, facilitator, and coach on communication strategies, for a live Key Call focused on the subtle signals that shape client perception in the first 15 minutes.
Together, we’ll explore how to:

• Understand what clients are subconsciously evaluating when they meet you
• Establish authority and trust without over-performing
• Communicate confidence without slipping into people-pleasing
• Set the tone for a collaborative, respectful working relationship
• Lead conversations in a way that earns genuine client buy-in
If you’ve ever left a consultation wishing you had shown up differently, this session will help you understand the small shifts that change how clients experience you from the very beginning.

Our monthly ”Key Calls” are typically reserved for members. If you’d like to join us for future events, Sign up now!

HOW TO BUILD YOUR SUPPORT TEAM: HIRING VS CONTRACTING
2026-09-30 09:00 - 10:00
At some point, every growing design business hits the same crossroads.
You’re juggling client work, managing installations, answering emails at all hours, and wondering…

“Is it finally time to get help?”
“Should I hire an employee or work with contractors?”
“How do I know I’m actually ready to build a team?”

Growing your business isn’t just about bringing on another set of hands. It’s about making the right decision for where your business is today and where you want it to go.
Hiring too soon can create unnecessary overhead. Waiting too long can leave you overwhelmed and limit your growth. So how do you know when it’s the right time to take the leap?
On September 30 from 9:00–10:00 AM PT, join Genevieve and guest expert Kenneth Roberts, Principal of Interior Talent, for a live Key Call focused on building your first team with confidence. For more than 20 years, Kenneth and his team have helped interior design firms (and other creative industries) hire, retain, and grow exceptional teams.
In this conversation, we’ll discuss how to:

Recognize when it’s time to bring in support
Understand the differences between hiring employees and contractors
Determine which option makes the most sense for your business
Avoid common hiring mistakes that cost time and money
Build a team that supports sustainable growth

Whether your first hire is around the corner or still on the horizon, this conversation will help you move forward with confidence.

Our monthly ”Key Calls” are typically reserved for members. If you’d like to join us for future events, Sign up now!
